Case studies with screens, stacks, and outcomes

Twilio + OpenAI inbox automation

Intent: RelayHub started from a blunt observation: phone and chat should not live in separate tools. Sales and support kept losing the thread when a caller switched to SMS or a chat widget. The brief was one shared inbox. Twilio traffic and digital messages land together. AI clears the routine work so people only jump in when judgment matters. Teams also needed to steer the assistant without shipping a new build every time the script changed. Admin-controlled prompts per contact group were in the brief from day one. File digests mattered too. Long PDFs and call notes piled up unread. The product needed a path from upload to a short summary the whole group could scan before the next shift. Nobody on the project believed every reply should be fully automated. Refund fights, tone-sensitive replies, and messy exceptions still need a human. RelayHub uses OpenAI to draft, summarize, and clear the easy queue so senior staff spend time on work that actually needs them.

RelayHub ties Twilio numbers to OpenAI assistants. Teams share one inbox, steer replies with admin prompts, and turn uploads into short digests everyone can read.